SEO Web Site Traffic Faq's
What is SEO?
SEO or Search Engine Optimisation is used to describe the promotional method of preparing a website to improve its chances of being ranked in the top results of a search engine result pages once a related search is done. These methods increase the position of website on the search engine results, includes content optimisation, link building and code optimisation.
How do I get enough or more visitors?
Your customers are looking for you on the search engines. Search Engine Optimisation of your site based on targetted niche keywords, results in your site pages to be positioned at the top of the search engine result pages. Visitors are directed by the search engines to your site. These are targetted and qualified visitors who arrive at your website from the search engines. Optimising your site for the engines results in your site getting more visitors. The more the keywords you target the more visitors you get. Most importantly you should know what keywords are being used by visitors to search your kind of product or service.
How long does it take to see results?
Organic Search Engine Optimisation results starts appearing in about 8 to 12 weeks of starting the campaign. The longer your site is on the Internet the better the rankings become. Your site develops links and matures in content and structure. SEO only improves your site through time.
Will my website stay at the top position it attains?
To get on the first page of the major search engines for your chosen key phrases and to stay there is your main goal for SEO. Staying there is just as important as getting there. Staying there depends on a number of factors. Continuous flow of optimised content, an effective linking strategy and technical site optimisation are the most importnat factors affecting your position. Continuous committed effort can maintain your position, but with other sites also trying the same, top rankings are guaranteed but not the constant position. Search Engine Optimisation is an ongoing process, so your top rankings are maintained.
Should I Pay for Site Submission?
Paid Site Submission for major engines only ensures that your site is indexed within a time period, but does not ensure a position in the search engine result pages. So paid site submission is more or less useless as far as targetted traffic is concerned. Paid submissions in specialised directories can be of benefit. As directories provide you permanent links back to your site. That can be of a lot use. Again the most used directory DMOZ is free and the most used search engine Google is free. So paying for site submission according to us does not provide much benefit.
Is there any way to expedite the listing? I need results sooner rather than later?
Search Engines update their indexes at intervals so expidition of results happens at the speed the engines update. There are of course ways to expedite your listings. News releases are the way out to expedite listings. As engines indexes the releases on regular basis and updates them as news releases so search engine result pages can list your site links very fast.
Why is Search Engine Optimization important to our business?
SEO or search engine optimisation is needed for your business due to a variety of reasons. With a web site optimised for the engines you have an international market at your disposal. Next search engine optimisation sees to it that your site ranks high for keywords which users use to find your kind of site. So targetted customers for you. SEO increases your customer base and business. Most importantly your business find new markets and new customers.
Isn't this something we can do ourselves?
The truth is you can. The only issue is the involvement it needs. With major engines updating their search algorithms regularly, by the time you start understanding one engine they change to a new logic. So it is best to hire a committed SEO company to work with your site. They know what to do as that is their work.
Is search optimization only for big companies with big, complicated websites?
No not at all. Internet has been a big leveller. Your site has all the chances to excel and surpass the giant leaders. For an engine what is important is the content on your site and they are not bothered whether content comes from big companies or smaller ones. Yes big companies use various techniques with big budgets and advertising to run their business. Advertisements do not ensure a sale, the content within your site does. Within your limited budgets you are free to target your niche market and excel in it.
Are there different levels of optimization services or is the process the same for every site?
The basic procedure is same, but depending on your market, product or service the strategy changes. The strategy changes to ensure that the tailored strategy for you works for you. Optimisation also changes depending on the type of optimisation you want.
